barbers’ stories

After the resounding success of the first edition, the BARBERS’ STORIES are back, to continue celebrating our protagonists: the new barbers, those who have been able to take up an ancient profession and reinvent it.

Cracovia
Valdagno
Guildford

KRAKÓW

Poland

Legend has it that Kraków was founded by defeating a dragon, and it is a city that oozes magic in its medieval streets and squares, in its ancient university on the banks of the Vistula River and the Kazimierz, the historical district where the Jewish and Christian communities have coexisted for centuries. Nowadays, between museums and synagogues, old buildings, and small stores, this district is brimming with life. The lively atmosphere is fueled by the numerous cafés, restaurants, and clubs – making it one of the most vibrant places in the city. The mythical history of this UNESCO World Heritage Site merges with some grey remnants of Real Socialism and the modernity of an increasingly growing economy, thus giving rise to a unique setting. Trams and trains of the latest generations, an extended network of cycle paths, and sought-after but fair-priced hotels and restaurants ensure a comfortable and affordable stay for all visitors.

Leaving the city, get ready to be dazzled by majestic nature filled with lakes, remote countryside areas, mountains, and forests, and two must-see places from 20thcentury history: Schindler’s factory (now an interactive museum), the man who saved hundreds of Jews, celebrated in Steven Spielberg’s film and Nowa Huta, an experiment of the ideal city in socialist architecture built from scratch in the 1950s next to the country’s largest steelworks, where you can still drive a pastel-colored Trabant, visit one of the few remaining milk bars and voyage into a time that no longer exists.

[ BARBER ]

Łukasz Janik

Meeting Łukasz, our Polish barber, was a special surprise.

Łukasz embodies the essence of the barber, not in a technical but in a human perspective. Besides the remarkable specific skills – what management jargon calls ‘hard skills’ – Łukasz revealed a unique combination of ‘soft skills’ or transversal competences, which are becoming more and more in demand in business and which distinguish barbers prominently: authority, calmness, but also listening and communication skills, emotional expression, creativity, kindness, a desire for a job well done – instead of the more barren sense of duty – and, last but not least, the desire to laugh about it and ‘glide over things’, as Italo Calvino defines lightness.

FROM THE PAST TO THE FUTURE AND BACK.

His clients

[ NAME ] DARIUSZ
[ AGE ] 55
[ PROFESSION ] OFICE WORKER
WHEN YOU GROW YOUR BEARD AND HAIR, YOUR FRIENDS IMMEDIATELY THINK THAT THERE IS SOMETHING WRONG...
[ NAME ] ALDIYAR
[ AGE ] 22
[ PROFESSION ] STUDENT
I WOULD SIMPLY LIKE TO MAKE THE BEST OF MY LIFE.
[ NAME ] KONSTANTIN
[ AGE ] 25
[ PROFESSION ] BARBER
I ALWAYS TRY TO MAKE MY MARK WITH AN EYE ON THE LATEST TRENDS.

VALDAGNO

Italy

Nestled in the Venetian Prealps hills in the Vicenza province is Valdagno, a small gem on the River Agno, boasting Medieval and Renaissance architecture. Steeped in nature (a 10-minute drive takes you to the ski slopes and 20 minutes to the Little Dolomites), Valdagno also enjoys a lively culture that gravitates around the 18th-century Palazzo Festari. This cultural hub is home to a Modern Art Gallery, the Super Theatre, and La Favorita Park, both of rationalist design. It hosts international jazz and contemporary art festivals, offering unique experiences for the culturally inclined.

The heart of Valdagno beats in its looms and tanneries. The NUMAT (Textile Machinery Museum) is a must-visit for history enthusiasts, showcasing the industrial archaeology machinery used to produce quality textiles by the company founded by the Marzotto family in 1836. The town also boasts small handicrafts of excellence, specializing in the processing of wool and the stitching of premium leathers for Made in Italy haute couture and luxury automotive.

And when you want to unplug, you’ll find yourself surrounded by the company of others, as is typical of the Veneto region. The local culture revolves around social gatherings, often around a good glass – in this case biancorosso. This liqueur apéritif can only be found at Carlotto, a quaint 100-year-old liqueur and spirits producer, a favorite haunt of young people.

[ BARBER ]

Alex Dani Sansugaro

If you are looking for a barbershop where the profession runs in the family, look no further: The Ripper Barbershop in Valdagno is the spot-on place for you. Alex Dani, founder and owner, is a third- generation barber with a wealth of experience and expertise passed down from his grandfather and father.
Unlike them, Alex Dani has also honed his skills internationally, spending years abroad and developing a skillset in the Anglo-Saxon world. His decision to return to the Vicenza province, where he’s from, is a testament to his commitment to providing high-quality barber services.
Whether it’s shaving with a machine and scissors or the old-fashioned blade and hot cloth, beard trimming, modern and classic cuts, hot compresses with essential oils, special treatments, DEPOT® products for hair and beard guarantee an exceptional result. In his barbershop, you will find both trends and the best craftsmanship.
His clients, whether they’re hipsters with a beard or lovers of a flawless shave, often say that Alex Dani “has blades running through his veins”. This might explain why he chose to name his barbershop The Ripper, a term that signifies exceptional skill. But for Alex, it’s also a nod to the knife skills of a certain historical figure, Jack the Ripper!

THE QUALITY OF SIMPLICITY.

His clients

[ NAME ] VIRGIL
[ AGE ] 54
[ PROFESSION ] ACTOR
BEAUTY IS BEING AT PEACE WITH YOURSELF.
[ NAME ] GABRIELE
[ AGE ] 23
[ PROFESSION ] AUTOMOTIVE TECHNICAL DESIGNER
I LOOK AFTER MY SKIN WITH A DAILY SKINCARE ROUTINE IN THE MORNING AND EVENING.
[ NAME ] ANDRES
[ AGE ] 25
[ PROFESSION ] INTERIOR AND PRODUCT DESIGNER
BEAUTY IS THE OPPOSITE OF ARTIFICIALITY.

GUILDFORD

United Kingdom

Surprisingly off the beaten tourist tracks, Guildford is a town of sixty thousand inhabitants that ranks high for the best quality of life in the United Kingdom. Living and working here means being surrounded by the countryside and yet being in London in just 40 minutes and a little more on England’s sunny south coast. With the hill dominated by the mighty keep of the Norman castle, Guildford maintains the laid-back atmosphere of towns crossed by the river, perfect for a leisurely stroll or a peaceful cruise.
At the same time, as the sun goes down, the pubs on the High Street bustle with live music, paving the way for a buzzing but safe nightlife, as evidenced by the Purple Flag, awarded to cities where it is safe to walk after dark. Other unique features of Guildford include the nearby headquarters of the British Formula One McLaren racing team, the local vineyards that produce award-winning wines, and the stately summer residence of English royalty. Not to be missed is the discovery that Polesden Lacey, a villa near Great Bookham, near Guildford, is home to the marvelous Miracle of the Snow (1472), a tempera on panel painting by Perugino—a piece of Italian Renaissance in the heart of the leafy Surrey.

[ BARBER ]

Tom Hoffman

Diligents is Tom Hoffman’s dream come true, a lucky barber, who, from an early age met the right people who ignited what pulsed through his veins. In his case, it’s a passion for image, men’s fashion, and friendships that a well-done work allows you to weave.
Tom’s spirit of initiative is not confined to the rapid success of his barbershop. It continues to be the driving force behind a space that is constantly evolving and open to hybrids, starting with the sign: Male Grooming and Well-Being.
First, his collaboration with DEPOT®: he saw us on Pinterest, contacted us, tried our products, and adamantly chose us. And then wellbeing – whether it’s skincare or mental health services you’re looking for, you’ll find them at Diligents. There are also partnerships with the right venues in Guildford, such as the Cooper Club, which held a super party for the opening of Diligents, and with fashion trendsetters in London.
Tom’s Barbershop is indeed a mind-blowing store where clients not only receive a spit and polish grooming but can also discover a rare designer selection of vintage sunglasses, gold dust T-shirt collections with original designer prints, exclusive champagne & tattoo nights.

THE PURPLE FLAG THAT BLOWS YOU AWAY.

His clients

[ NAME ] JOSH
[ AGE ] 21
[ PROFESSION ] STUDENT
I CARE A LOT ABOUT MY LOOK.
[ NAME ] WILL
[ AGE ] 21
[ PROFESSION ] GRAPHIC DESIGN STUDENT
LIMITLESS, IT CAN BE ANYTHING, JUST FEEL GOOD ABOUT HOW YOU LOOK.
[ NAME ] KIERAN
[ AGE ] 19
[ PROFESSION ] MODEL
LONDON REMAINS A HUB FOR UNDERGROUND PHENOMENA AND MEN’S STYLE.

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